use other sales tools such as advertising
Marketing Strategy is the first tool in the sales process and it is often the deciding factor in how quickly and for how long any given sale proceeds. Without Marketing Strategy, organizations are forced to use other sales tools such as advertising and the distribution of catalogues, brochures, and direct mail campaigns. These indirect forms of marketing are largely ineffective at generating high level leads and sales for any organization.
Effective marketing strategies are those that have a well-defined purpose and objective. They must also be flexible enough to adapt to the constantly evolving needs of the marketplace. Also, the strategies should not attempt to implement one specific set of solutions to all organizational challenges. Instead, the marketing strategies must include the integration of different marketing strategies and the integration of various sales processes. For example, with the advent of digital marketing, the basic principles of marketing strategies still hold true; for instance, by adding the power of digital marketing through the Internet, more people are becoming aware of the products and services an organization has to offer.
effective during the Internet’s early days
Another great example of a marketing strategy that was effective during the Internet’s early days but which is no longer effective in the online environment is the pay per click campaign. The pay per click campaign consists of a website promotion that sends users to a particular website where they can purchase a product or service. While this is a simple form of marketing strategy, it has proven to be very effective because when the website user clicks on the advertisement, they are taken to the corresponding website (in this case, the advertiser’s website) and the advertiser is charged for the amount of space provided on the Web page targeted by the click.
An email marketing strategy is another example of a proven marketing strategy. In the email marketing campaign, marketers use emails with content relevant to the product and/or service that they are promoting, and this content is sent to their list of subscribers who have signed up to receive these emails. Email marketing is also considered to be a very good lead generation tool, because email marketing campaigns usually contain an auto responder in which the marketer can capture the names and other pertinent information of their potential clients, thereby creating a list of future prospects. This is a great example of a good marketing strategy because it creates a database of potential clients who may be interested in the brand that the marketer is promoting.
successful marketing mix
The seventh and final point in establishing a successful marketing mix is creating an effective promotional campaign. This includes everything from email marketing to print marketing, from direct mail to brochures. However, the promotional campaign should include several elements that add value to the promotion, such as: quality, frequency, and novelty. These elements are not mutually exclusive, and it is important for marketers to work in conjunction with one another to create the best possible promotional campaign for their brand.
Following these steps helps marketers focus on the strategy that will be most effective for their particular promotions. It also allows them to see the full scope of the promotion mix that they have to choose from, allowing them to be able to effectively target their audience. By following these seven Ps for establishing a marketing strategy, marketers will be able to make sure that they are targeting the right set of people with their particular promotions and that they are meeting their overall goals for the promotion. This is the only way that the promotion strategy will be truly effective, as without the proper focus of the plan may prove to be ineffective.