How To Market Your Dentistry Business Using Dental Marketing?
Dental marketing isn’t the sexiest thing in the world, but everybody needs to locate a great dentist. (Anyone who has ever had real toothaches knows how important this can be.) But how can you promote your dental practice to ensure that you stand apart from your competitors?
One of the easiest ways to attract new patients to your practice
is through advertising patients via social media. Facebook, Twitter, and LinkedIn are all popular sites for dentists to advertise their practice to current and potential patients. These social networking sites are a great place to highlight your services as well as your location. You can also include a link to your website or even include a referral page so that patients can visit your website and learn more about you and your practice. Dental marketing experts recommend that you include links in all of your dental marketing posts so that potential patients can read more about you and your practice.
Dental Marketing Experts advocate
that dentists create Facebook pages for their practice and keep the page updated with pictures of your office and dentists. You can also put up links to your websites in the “Like” or “Share” section so that you can update your Facebook page immediately. These social networking sites have exploded in popularity over the past two years and are now used by millions of people. This means that you want to make your dentist’s presence felt on these sites to attract new patients.
The second way to draw attention to your dentist
is to take advantage of the targeting options available through Facebook and Twitter. Many dentists have created Facebook and Twitter pages for their practices and posted links to their Facebook and or Twitter profiles so that dental patients can connect with them. The targeting options allow you to narrow down your audience. You can search for certain terms and then refine your ads accordingly. You can also target specific demographics such as female, Hispanic, or African American patients.
The third way to get your dental ads seen
is to post them on Craigslist. This is a free service provided by the online classified advertising website. You can post an ad for either general dentistry services or cosmetic procedures, and your ad will be seen by people in the area who are looking for those services. You can use keywords in your ads, such as “dentist in Need of a Cleaning”, “Cranial implant specialists” or “Steroid laser dentist”. You can also choose from a variety of targeting options such as demographics, location, city, and keywords.
Lastly, make sure that you are engaging your patients
Patients tend to get rid of their information if they are not interested or if it is of no value to them. Therefore, you will want to include links to articles or blog posts that discuss issues of importance to patients. For example, if you are marketing your cosmetic procedures, make sure that you include links to articles that talk about why cosmetic procedures are important or how to reduce gum disease. By keeping your ads and your website interesting, patients will be more likely to read them and keep your business when they are ready to decide on their health.