importance of keywords in search engine optimization
Optimizing existing blog posts for search engine ranking is one of the simplest ways to increase traffic to your site. Some folks may not realize it, but your blog posts are a direct reflection of your business. If you want to build an online empire, you must make sure that you’re doing all you can to be found by those looking for what you have to offer. This is why optimizing your blog posts for search engines is essential.
The very first thing you should do is be aware of the importance of keywords in search engine optimization. No matter how fancy your titles or what words you use to describe your blog posts, if you don’t incorporate important search engine keywords into them, you won’t benefit from having them placed on your blog. The first step to increasing your search engine rankings is to figure out what words are most important to your blog and use them sparingly. The best place to start is by analyzing your blog posts and seeing what words they contain that directly relate to your niche.
how do you go about optimizing your blog posts for SEO?
When you optimize your blog posts for search engines, you should also take the time to consider social media. You should consider links to your blog from popular social media outlets. For example, you could place an anchor text link to your blog every time you post a new entry. If you do this, not only will you be considered part of the “in crowd,” but your content will be featured on the front page of almost all the social media sites that are available today. This of course increases the likelihood that someone will read your blog content and bookmark it, so it is well worth the extra effort.
To help optimize your blog posts for the search engines and social media, another strategy to consider is internal linking. Internal linking occurs when you link to your blog posts on your own site or in a comment section on another site. Internal linking can increase the number of times that your post is displayed on a search engine result page. However, it is important that you do not overdo it when using internal linking. Search engines will see this as spam and may penalize you.
What words do they have in common with your own keywords?
A final strategy to consider for blog optimization and SEO is to study your competitor’s sites to determine their main keywords and key phrases. What words are these, that your competitors are ranking for in both the organic and inbound categories? By studying other sites, you can gain a better understanding of how to optimize your own content and make adjustments to your content that will compliment those of your competitors. Using the free tools available such as Google Analytics, you can track which keywords your competitors are ranking for and analyze which keywords are getting you the most hits.
Finally, another tactic for increasing your Google page rank is by using featured snippets. A featured snippet appears at the end of blog posts, as well as in article summaries and in blog submissions. Featured snippets give readers an extra bit of information about your business. Although they don’t get ranked with a search engine, they do help drive traffic from your featured snippets to your website.